How we keep client work consistent, accurate and on-brand
Last updated: 23 January 2026
At EEW Design Ltd (“EEW Design”, “we”, “us”), quality is about more than how something looks on screen. It is about clarity, accuracy, reliability and ease of use for the teams who rely on our work.
This Quality Policy sets out how we plan, deliver and review our services so that creative output is consistently high standard, on-brand and fit for purpose for our corporate and public-sector clients.
This policy is designed to:
Define the quality standards we work to on every project.
Explain the checks and controls we use to keep work accurate, compliant and on-brand.
Clarify who is responsible for quality at each stage of a project.
Support continuous improvement in how we design, build and deliver creative work.
This policy applies to:
All services delivered by EEW Design, including graphic and digital design, video and motion, content and campaign support, and brand implementation.
All people working for or on behalf of EEW Design, including directors, employees, contractors and freelancers.
Our approach to quality is based on a few simple principles:
Client-led outcomes. We measure quality by how well the work solves the client’s brief, not just by how it looks.
Clarity and usability. Communications should be easy to understand, navigate and use, including by non-specialist audiences.
Brand and compliance alignment. Work must follow the client’s brand guidelines and any relevant internal or regulatory requirements they specify.
Accuracy and attention to detail. Content, figures, charts and captions must be checked and agreed before sign-off.
Traceability and version control. There should be a clear audit trail of drafts, feedback and approvals.
Pragmatic, right-sized process. As a small studio we keep processes light but disciplined, focusing on controls that genuinely add value.
To make sure this policy works in practice, quality is treated as a shared responsibility across EEW Design.
4.1 Director / Creative Director
Sets overall quality standards and sign-off criteria.
Ensures this policy is implemented, communicated and kept up to date.
Provides final creative or technical sign-off on higher-risk or flagship projects.
Oversees continuous improvement of our processes, tools and templates.
4.2 Project lead (account / design lead)
Interprets the client brief and confirms objectives, deliverables, timings and constraints.
Ensures work follows client brand guidelines and any specified policies or legal requirements.
Coordinates internal reviews and manages feedback and amends.
Keeps the client updated on progress, risks and any required decisions.
4.3 Designers, editors, animators and other specialists
Apply this policy in day-to-day work and follow agreed workflows, templates and checklists.
Flag risks or issues early (for example, unclear content, missing assets or accessibility concerns).
Carry out agreed checks (spelling, layout, brand, technical) before submitting work for internal or client review.
Capture learning from projects and feed back suggested improvements to the Director / project lead.
4.4 Third-party suppliers and collaborators
Work to quality standards that are consistent with this policy and relevant client requirements.
Follow any project-specific briefing documents, brand guidelines and technical specifications.
Raise any issues that could impact quality, delivery or compliance as soon as they are identified.
We aim to apply a consistent project lifecycle, scaled to the size and complexity of the work:
5.1 Briefing and scoping
Capture the brief in writing (email, briefing document or call notes).
Clarify objectives, target audiences, key messages and success measures.
Confirm deliverables, formats, channels and deadlines.
Request and review brand guidelines, templates, tone-of-voice documents and any other relevant client policies.
5.2 Planning and set-up
Agree approach, milestones and review points with the client.
Set up project folders, naming conventions and version control (for example, v0.1, v0.2, v1.0).
Identify any quality or compliance risks (for example, regulatory content, translations, accessibility) and agree how these will be managed.
5.3 Design and development
Work to client brand and accessibility expectations as far as reasonably possible within the brief.
For longer or complex pieces (for example, reports, white papers, multi-asset campaigns), develop initial concepts or key templates for early client validation.
Use appropriate tools and workflows to minimise errors (for example, paragraph and character styles, master pages, shared asset libraries).
5.4 Review and approval
Before work is sent to the client for review, we typically check for:
Visual consistency (typography, colours, spacing, imagery).
Correct application of brand elements and legal disclaimers where supplied.
Accuracy of copy, figures, chart labels and references (based on the client’s source materials).
Functionality of any interactive elements (for example, navigation, links, basic interactivity).
Client feedback is documented and tracked through to resolution. For significant changes, a new version number is allocated.
5.5 Final checks and handover
Before final delivery we:
Confirm that all client-requested changes have been addressed or clearly explained.
Check export settings are correct for the intended use (for example, print-ready PDF, accessible PDF where feasible, web-optimised video).
For versioned assets (for example, multiple languages or markets), confirm that each variant has been generated and labelled correctly.
Provide any agreed usage notes, specs or handover documentation.
Even with robust processes, issues can occasionally arise. When they do, we aim to deal with them quickly and transparently.
Reporting issues: Clients are encouraged to flag any mistakes, defects or concerns as soon as they are identified.
Assessment: We assess the impact of the issue (for example, whether it is visual, factual, legal or reputational) and any time-sensitivity.
Correction: If the issue is within our control and results from our work, we will correct it promptly and, where reasonable, without additional charge. If the issue stems from client-supplied content, late changes or a change in scope, we will agree the most efficient way to resolve it and, if necessary, discuss revised timings or fees.
Learning: We review material issues internally to understand root cause and update our processes, templates or checklists where appropriate, so the same issue is less likely to recur.
As a small, flexible studio, we treat every project as an opportunity to refine how we work. Examples of how we pursue continuous improvement include:
Reviewing completed projects (formally or informally) to identify what worked well and what could be improved.
Updating internal templates, checklists and style guides based on real project experience.
Incorporating relevant client feedback into our standard ways of working.
Keeping skills and tools up to date so we can deliver better, more efficient outcomes over time.
Where clients have their own quality or governance frameworks, we are happy to align to those as far as reasonably practicable and to participate in post-project reviews.
This Quality Policy is reviewed periodically and updated as needed to reflect:
Changes in our services, technology and ways of working.
Updated client expectations, industry standards or regulatory requirements that affect how we deliver work.
Lessons learned from projects, client feedback and any significant issues or incidents.
The most recent version of this policy is always available in the Legal section of our website.
If you have any questions about this Quality Policy, or would like to discuss how we manage quality on a specific project, please contact:
Emile Wendling
Director, EEW Design Limited
policy@eew-design.com