Quality Policy

Consistent, accurate and reliable creative delivery

1. Introduction

2. Purpose and scope

  • graphic and digital design;

  • presentation and document design;

  • report and financial-document typesetting;

  • video editing and motion graphics;

  • brand and identity work;

  • creative content production;

  • print management; and

  • project coordination with freelancers, suppliers and production partners.

3. Quality objectives

  • understand the client’s brief, objectives and constraints;

  • agree scope, deliverables, timings and responsibilities clearly;

  • maintain consistent creative and technical standards;

  • use appropriate review and proofing processes;

  • manage client feedback and revisions in writing;

  • protect brand integrity and confidentiality;

  • deliver work in agreed formats; and

  • learn from feedback, errors and project outcomes.

4. Project briefing and scope

  • the project objective;

  • target audience and intended use;

  • deliverables and file formats;

  • brand guidelines and technical specifications;

  • deadlines and approval stages;

  • client-supplied copy, assets and data;

  • dependencies, assumptions and exclusions; and

  • whether any third-party suppliers are required.

5. Creative and technical standards

  • use of suitable design, layout and production software;

  • attention to typography, hierarchy, spacing, accessibility and brand consistency;

  • suitable image resolution and file preparation;

  • appropriate export settings for digital, print or video use;

  • clear file naming and version control; and

  • checking final deliverables against the agreed brief before release.

6. Proofing and client approval

7. Revisions and change control

  • asking for feedback in writing where possible;

  • distinguishing corrections from changes in scope;

  • confirming material changes to timings, cost or deliverables where needed;

  • maintaining version control; and

  • charging for additional work where revisions exceed the agreed scope.

8. Suppliers and production partners

9. Errors, complaints and corrective action

  • correct the work where it is within our responsibility;

  • explain whether the issue resulted from client-supplied content, late changes or third-party factors;

  • agree a practical remedy or workaround;

  • update our process to reduce the risk of recurrence; or

  • review whether additional checks are needed on future projects.

10. Continuous improvement

  • briefing templates;

  • proofing and approval workflows;

  • production checklists;

  • supplier selection;

  • file-management practices;

  • accessibility and inclusive-design processes; and

  • client communication.

11. Review and contact