Last updated: 28 April 2026
1. Introduction
EEW Design Limited (“EEW Design”, “we”, “us”) is committed to creating clear, usable and inclusive communications wherever accessibility requirements form part of the agreed brief, project scope or client specification.
As a creative and digital design studio, our work may include documents, presentations, reports, PDFs, digital assets, HTML emails, web pages, social media graphics, video, animation and other communication materials. We recognise that accessible design helps more people understand and use information effectively.
2. Purpose and scope
This Accessibility Policy explains how EEW Design approaches accessibility in creative, document, presentation, digital and content-production work.
It applies to EEW Design directors, employees, contractors, freelancers and specialist suppliers working on projects where accessibility is relevant to the agreed deliverables.
3. Our approach
EEW Design takes a practical and proportionate approach to accessibility. Where accessibility requirements are agreed with the client, we aim to consider accessibility from the start of the project rather than treating it as a final-stage correction.
Our approach may include:
discussing accessibility requirements during briefing;
identifying relevant output formats and user needs;
designing with clarity, structure and legibility in mind;
using accessible layout, hierarchy and spacing where appropriate;
considering colour contrast and readability;
supporting clear language and logical information flow;
checking document structure, reading order and navigation where applicable; and
recommending specialist accessibility testing or remediation where a project requires formal compliance assurance.
4. Standards and guidance
Where applicable and agreed within the project scope, EEW Design may work towards relevant accessibility standards or guidance, including WCAG 2.2 AA for digital content and public-sector-facing digital materials.
WCAG 2.2 is organised around the principles that content should be perceivable, operable, understandable and robust. The exact standard, testing method and compliance responsibility should be agreed in writing for each relevant project.
EEW Design does not certify formal accessibility compliance unless this is expressly agreed in writing and supported by suitable testing, tooling or specialist review.
5. Documents and PDFs
Where accessibility is required for documents or PDFs, our work may include, where agreed:
clear document structure and heading hierarchy;
logical reading order;
meaningful document titles;
bookmarks and navigation where appropriate;
alt text for meaningful images, charts and diagrams;
table structure suitable for the intended format;
colour contrast checks;
accessible hyperlinks;
tagged PDFs where required; and
checking using available accessibility tools.
The accessibility of final documents may depend on source content, client-supplied material, software limitations, export settings and whether specialist remediation or testing has been included in the agreed scope.
6. Presentations and templates
Where accessibility is required for presentations or templates, our work may include, where agreed:
clear slide structure and reading order;
accessible template layouts;
readable type sizes and contrast;
meaningful slide titles;
alt text for non-decorative images and graphics;
captions or transcripts for embedded audio or video where provided or agreed;
accessible chart and table treatment where practicable; and
guidance to clients on maintaining accessibility when editing templates.
7. Video, audio and motion content
Where accessibility is required for video, audio or motion content, our work may include, where agreed:
captions or subtitle files;
SRT or VTT file preparation;
transcript support;
avoiding inaccessible flashing or rapid-strobe effects;
considering text size, contrast and pace;
ensuring important information is not conveyed by colour alone; and
recommending audio description or specialist support where needed.
8. Web, email and digital content
Where accessibility is required for web, email or digital content, our work may include, where agreed:
semantic structure where we control the build;
accessible headings and link text;
suitable colour contrast;
keyboard and focus considerations where applicable;
alt text for meaningful imagery;
responsive layout considerations;
avoiding text embedded in images where inappropriate; and
recommending specialist development or testing where formal compliance is required.
Accessibility may be affected by third-party platforms, content-management systems, email clients, plug-ins, hosting environments, browser support and client-side changes outside EEW Design’s control.
9. Client responsibilities
Clients are responsible for telling EEW Design about any accessibility requirements at the briefing stage or as soon as they become known.
Clients are also responsible for:
identifying any legal, regulatory, brand or public-sector accessibility requirements;
providing accurate source content and alt text guidance where subject-matter knowledge is required;
reviewing and approving accessibility-related content;
maintaining accessibility where they edit or repurpose deliverables after handover;
commissioning specialist accessibility audits where formal assurance is required; and
confirming whether accessibility compliance is a required deliverable.
Concerns raised in good faith will be treated seriously. EEW Design will not tolerate retaliation against anyone who raises a genuine concern.
10. Limitations
EEW Design can support accessible design and production, but accessibility outcomes depend on the agreed scope, source material, output format, available budget, production timescales, software constraints and client-side editing after delivery.
Unless expressly agreed in writing, accessibility testing, assistive-technology testing, screen-reader testing, PDF remediation, formal WCAG audit, legal compliance review and certification are not included as standard.
11. Continuous improvement
EEW Design aims to improve its accessibility knowledge, production methods and quality-checking processes over time, particularly where accessibility is relevant to client sectors, public-facing communications or tender requirements.
12. Contact
Questions about this Accessibility Policy can be directed to:
Emile Wendling
Director, EEW Design Limited
policy@eew-design.com
