Exactally as the name says it, Exclusive Brazilian Lingerie offer Brazilian manufactured lingerie exclusively through their online presence and brand.
We were asked to redesign the Exclusive Brazilian Lingerie logo and brand, to ensure it appealed to a majority masculine demographic and theme it more as 'Brazilian'.
We chose to approached the logo redesign as a typographic treatment, as well as to introduce, and simplify the name down to its initial letters, namely 'EBL'. This in turn makes the brand name more of an acroymn that is quick and easy to use as well as catchy.
The Brazilian theme was introduced by the colours used.
The outcome is a modern, colourful and slick brand that is approachful despite any 'conotations' the name may conjure up.
Whilst the intended target audience are males, it is a logo and brand that does not alienate women.
