Accounts 4 Media – now better know as A4M Financial Services – was originally established to provide accounting and financial services to the Media Sector. Thorugh popularity of its services, A4M have since branched out to all industries, of all sizes, providing accounting and financial assistance.
As a start-up accounting company, targeting media specific companies, A4M wanted a logo that displayed its name/brand in a 'cinema' fashion, with a selective colour palette and a theme that was very retro.
Using a bold and confident sans serif typeface for the company name – Accounts 4 Media – and then punching a ''flim strip' out of the text, delivers the message that A4M is accounting specific as well as services the media industry.
The choice of colours – purple and blue – were unusal, bold and therefore attention grabbing.
A fun, intersting and cost effective branding mechanism is to include vintage movie posters (as can be seen in other A4M marketing materials and animated banner above) that have since become public domain.
A strong brand that works well across all marketing mediums, and a brand that continues to elvolve with every new project that we work on.
A rare brand that pushes us to the limits of creativety – attempting to redefine the rules of design and communication at every possible opportunity.
