task help to 'shrink' their clients 'to do' lists (so that they - their clients - can get on with what is really important), using their knowledge and skills to get the job done just the way their clients want it.
eew! Design were commissioned to create a brand for a small business start-up, that best represented and reflected the founding member of the company.
The brand had to be dynamic, young, contempory and illustrate and inform to its audience with little fuss, just what exactally task specialise in.
As the company focuses on providing a 'Personal Assistant' type of service – taking notes, making plans, diarising events etc – we opted for a sketchy style of typogrpahy treatment, which represents the task team making scribbled notes as the client dictates messages to the task team.
Using colour, we created the perception that all you need to do with the task team is "ask" and they will deliver. This is suggested with the last 3 letters of task being a different colour from the first letter 't'.
Lastly the primary service supplied by task – project management – is reinforced with the 'typewritter' type treatment, suggesting the service is provided by a professional 'secretarial' team.
task have since received complimentary feedback from their clients and other viewers that have come across the task brand.
